Googles Maha Abouelenein, head of communications, MENA said: We are passionate about creating magical moments and loved the Google+ Hangout with the character, Nadine, for the fans of 04 using the technology to connect with fans in innovative ways. The show is broadcast every day at 4:45pm from Saturday to Wednesday. 04 is a joint production between MBC Group Content, 03 Productions and BPG Group. Simply put, 04 is about making those connections and promoting conversations and Googles recent launch of their Google+ social media platform aims to encourage exactly that. Headlined by pan-Arab actors, the series name 04 is reflective of Dubais city code. We launched the 04 experience because we believe in the need to evolve the TV experience and embrace the digital habits of our youth audience, using all the platforms available to engage in very direct and personal ways with viewers. Mazen Hayek, group director of PR and commercial at MBC Group said: The new tie-up with Google represents a win-win for all parties concerned. Moreover, a film of a Google Hangout conducted between one of the shows characters and fans was viewed over 200,000 times in just 48 hours. The show, which launched in January, follows the lives of the 04 characters on screen while fans engage with them through real-time social media updates, blogs and web videos.Ġ4 has been seeing significant traction for its digital properties hosted by Google, attracting nearly half a million viewers at the zero4channel on YouTube. MBC4 has formed a new partnership with Google to develop its new digital experiential TV drama 04 (zero-four). 04 has been seeing significant traction for its The character of Nadine in a Google Hangout with fans one hour after the airing of the first episode of MBC4s new drama, 04 The show, which launched in January, follows the lives of the 04 characters on screen while fans engage with them through real-time social media updates, blogs and web videos. Even the latest addition to the chart, On the Verge of Insanity, got a mere 3.
In a press release, MBC noted that the streaming services top 10 most watched titles in Ramadan 2021 generated 2. MBC4 has formed a new partnership with Google to develop its new digital experiential TV drama 04 (zero-four). The second season of Lebanese TV series Beirut’s Bride premiered on MBC4 earlier this week.
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